Veronica Solheim

Creative Strategist, Natural State

Veronica Mike is a creative strategist specialised in brand development and storytelling. She holds a BA in Art Direction and the previous Chief Editor of design magazine A New Type of Imprint (Best Design Media 2018). After being a freelance strategist i New York, she joined Natural State in 2020 as their brand strategist and creative director, where she has been working closely with the development of Nordic Circular Hotspot.

When Natural State took on the task as project managers for the Nordic Circular Hotspot, one of the focus areas was to make circular economy knowledge and information available and comprehensible to everyone — across industries, backgrounds and borders.

Learn how Veronica and her team created a brand and communication strategy for the NCH with a mission to “speak beyond the choir” in the session Quest for Clarity.